On July 2, Huawei officially announced the release of its own imaging brand, Huawei Imaging XMAGE; on July 4, Huawei released the nova 10 series of mobile phones with the main imaging function, which is also the main Selfie imaging function. At the Huawei Influenced Media Exchange Conference on July 6, He Gang, COO of Huawei Terminal BG, was interviewed by media reporters including Phoenix.com reporters.
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With years of accumulation of imaging technology, Huawei has established a good impression on consumers for taking pictures on its products. Through the release of this XMAGE imaging brand, Huawei has transformed the technology and experience accumulated in its imaging part into an independent brand. , and will continue to develop mobile imaging technology under this brand in the future.
“Huawei Imaging XMAGE will be the exclusive symbol of Huawei Mobile Imaging, announcing our leadership and maturity in the imaging field, and will also represent our continuous breakthrough and commitment.” said He Gang, Chief Operating Officer of Huawei Terminal BG. In the first half of this year, Huawei and Leica ended their 6-year cooperation, and the release of XMAGE also means that Huawei no longer relies on the cooperation of international camera giants for empowerment, but builds its own image brand in the field of mobile imaging. own technical system.